Generational Life
Generational Life
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James Rice(CEO)

About James Rice (CEO)

Throughout our career, we have built and managed successful business operations, driving growth and long-term sustainability. Our experience in managing a high-level enterprise has equipped us with the skills to understand financial security, strategic planning, and wealth creation—key components in my current role in the life insurance industry.

Industry Passion & Mission

Community & Leadership Involvement

Community & Leadership Involvement

We have a deep passion for life insurance and its power to create generational wealth. Our mission is to educate families across the United States about the importance of financial protection and empower them to build lasting legacies through proper planning and insurance solutions.

Community & Leadership Involvement

Community & Leadership Involvement

Community & Leadership Involvement

Beyond business, we are committed to our community, actively working to raise awareness about the benefits of life insurance. Through outreach and education, we strive to help individuals and families understand how financial security can positively affect future generations.

Vision & Goals

Our vision is to bridge the financial gap for families by providing tailored life insurance solutions that promote long-term stability. We are dedicated to growing our business, expanding our reach, and continuing to be a trusted resource in the life insurance industry. By using our experience and passion, we aim to help more families secure their financial future and achieve true generational wealth.

Our Mission

Our mission is to empower individuals and families by providing personalized life insurance solutions that offer financial security and peace of mind. We are committed to delivering exceptional service, building lasting relationships, and acting with integrity and transparency in all that we do.


Through our expertise and dedication, we strive to help our clients protect their loved ones and achieve their financial goals.

What We Offer

We provide a comprehensive range of life insurance and financial solutions tailored to meet your needs, including:


  • Guaranteed Issue Life Insurance
  • Life Insurance & Annuities
  • Infinite Banking Solutions
  • Health Insurance

Our life insurance options include:


  • Children’s Whole Life and Universal Life
  • Term Life, Whole Life, and Universal Life
  • Annuities
  • Accidental Death Coverage
  • Funeral Coverage
  • Living Benefits with Stock Options

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Indexed Universal Life (IUL)

Indexed Universal Life (IUL) insurance is a permanent policy that lasts your entire life and builds cash value over time. It’s ideal for those focused on cash-value accumulation to help fund important financial goals such as college, major purchases, and retirement.


IUL is a great fit for:


  • Small Business Owners
  • Individuals seeking tax-protected cash accumulation
  • Those wanting to supplement retirement income (401(k), Traditional/Roth IRAs, or 529 plans)


Are you losing money in your current plans? Let’s explore better options.

Additional Coverage Options

Whole Life Benefits


Leave a legacy for the loved ones you leave behind.

Term Life Coverage


Choose from 10, 15, 20, or 30-year policies, including a 30-year plan that returns 100% of premiums if you outlive the policy.

Children’s Plans


Build wealth for your children’s future with plans designed for ages 0 to 17.

Mortgage Protection


Protect your home by covering outstanding mortgage balances in the event of untimely death.

Living Benefits


Access your benefits early in cases of chronic or terminal illness.

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Guaranteed Issue Life Insurance

Guaranteed approval with no medical underwriting, regardless of health. Coverage amounts range from $2,000 to $25,000. Premiums are higher due to increased insurer risk. Policies usually include a 2-3 year graded death benefit period, where limited benefits are paid if death occurs from natural causes. (Ideal for seniors or those with serious health conditions, and individuals seeking to cover final expenses like funeral and burial costs.)

Request a Quote

Generational Life

615 South Ave., Pittsburgh, Pennsylvania 15221

(412) 226-3087

Copyright © 2025, Generational Life. All Rights Reserved.

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